Music Purchase Behaviors Essay Example | Topics and Well Written Essays - 1500 words

Music Purchase Behaviors - Essay ExampleMusic has long been an established mass media problem based on consumer trends and preferences. Understanding those preferences will allow the marketing research team to define the trial-and-error enculturation of music buyers. Hip-hop, for example, holds opportunities for mainstream advertising especially, Hip hop has become so mainstream that many marketers feel they pull back it. But, it is those companies that need to check themselves before they wreck themselves. Hip hop is not static nor is it monolithic. Hip-hop culture is constantly evolving and extremely diverse (Wells 2006). Furthermore, marketing and advertising based on the previously important and coveted radio-play may not hold all the answers to music marketing reports of terrestrial radios impending death fall out to be exaggerated. Fifty-five percent of those polled said that they still turn to the FM dial to find refreshing music. But that is likely to change as digital music spreads only thirty-eight percent of downloaders witness to radio for new tunes