MTV Network Case Study Example | Topics and Well Written Essays - 1000 words

MTV Network - Case Study ExampleMTVs system in the Middle East is mostly based on the population, which comprises a large portion of teens whom it was targeting. The company axiom the large population as an hazard despite acknowledging that the challenges would be immense. MTV saw that the Middle East was an opportunity for expansion with respect to an audience of 190 million people that was unexploited. In addition, the company had undertaken adequate market research on the Middle East market and found out that there were no some other channels providing similar content as MTV does with regard to international content. In the quest to fit in, MTV unconquerable that it would produce 45% of the Arabias content locally to ensure that it met the standards of the conservative society. This would include a renewal of programming ranging from music videos and reality shows to documentaries. Broadcasting 45% of local content would be a strategy that would help in unifying the area, w hich is known for constant political tensions. To beat the competition, MTV strategized a way of enable the youths to voice their concerns and advertise their talents. In addition, usage of the Internet to allow people to access the channel anytime and anyway they wish was also a good strategy that MTV devised to help in dealing with the competition of somewhat 50 other local channels. The entire strategy is good and could work in this environment exclusively with caution. This implies that the company should be very cautious on the content that it broadcasts.