Advertisement Creates Artificial Needs

Advertising a product is the medium of introducing to customers, therby increasing the product sales. Some people say that advertising encourages us to buy that we really do not need. Others say that advertisements tell us about new products that may improve our lives. I agree with both statements that advertising of new products improves our lives to some extent and at the same time people are encouraged to buy things they really do not need.These days people are daily seeing advertisements of products in Televisions, Week-end magazines and even in some newspapers. These advertisements give us a rough idea about the new product, how it looks like, its new features and even prices also. Sometimes they prompt us to buy those products. Standards of people's life improves due to these advertisements. Say for example by seeing an advertisement of a new microwave or toaster oven, we are tempted to buy the product, which will be helpful to us.We will enjoy its usage. Many people are even b uying the products on the internet by seeing the advertisements. Also that if we want to know something about a product, we can't directly go to the shop and enquire about it. Advertisement provides means of dissemination of information for health and social issues as well as for products. Only producers gained through the process of advertising their products. Advertising manipulates us to buy things we don't need by playing on our emotions.It creates artificial needs. Sometimes they create confusion in the minds of people which brand of the product to buy. This is why The content of advertising has long been subjected to much criticism. With the advertisement of proucts on cigarettes, alcoholic products, poeple are tempted buy them, which will harm their health. So what I conclude is adverstisement of product is a good idea which encourages people to buy when in they are in actual need of the product.

Cultural Competence in Nursing

Cultural competence is defined as possessing the skills and knowledge necessary to appreciate, respect, and work with individuals from different cultures. It is a concept that requires self-awareness, awareness and understanding of cultural differences, and the ability to adapt to clinical skills and practices as needed (London et al. 2003). In the Orthodox Jewish community, there are many strict cultural guidelines that the women must adhere to. Within the following paper I will provide examples that demonstrate why cultural competency is important in nursing.When seeking treatment in the Orthodox Jewish law,it permits men and women from being alone together unless they are close family member, or married to each other. This law applies when the women is being examined by a physician or a health care provider. For the Orthodox Jewish woman, a female provider is preferable, but the woman will choose the provider she feels is qualified to provide her with the best quality of care and who has the best reputation in his/her field (Abdelhak 2005).Spousal involvement in the delivery of a child is limited; a nurse may misunderstand a husbands lack of support as being neglectful to his wife, the nurse is not being culturally sensitive to the Orthodox couple. The nurse must understand according to the Jewish laws, if a woman is unclean with mucous discharge, bloody show, or amniotic fluid, The husband must exit the room as he is not allowed stay in the room with his wife while she is being examined, unless she is fully covered and will not be exposed to him.To be considered clean again after childbirth or menstruation , the women must go to a ritual bath called the † Mikveh†. The Orthodox Jewish women must consult with their Rabbi for approval of procedures or treatments; amniocentesis or elective cesarean sections. In such cases Orthodox Jewish couples may call their rabbi to ask for guidance on the subject or to get a blessing from him that all will go we ll. This would not be done in medical emergencies, such as a cesarean section for fetal distress or for inductions for medically indicated reasons (Abdelhak 2005).In the Orthodox Jewish community they believe in â€Å"Be fruitful and multiply†. It is Gods will how many children she will have, in this case the woman will avoid ever having a cesarean section as it can limit the amount of children she can have and she will not be able to fulfill Gods will. After childbirth, the nurse must be aware of the religious practices of naming a child. The woman will not fill her paperwork at the hospital, but rather fill it after the ceremony and return its afterwards.The giving of the name is thought to be a religious event and will lose significance if it is announced before either of these times (Abdelhak 2005). Orthodox Jews observe the Sabbath or Shobbas, which begins at sundown Friday evening and ends on Saturday evening. At this time no electrical appliance may be used or or any t raveling by car. If the orthodox Jewish woman is discharged the day of Shobbas; the nurse should know that she will not be able to leave the hospital until Shobbas has ended.To accommodate to her needs the nurse should make sure the woman has a meal before her discharge planning. in the Orthodox Jewish law it permits men and women from being alone together unless they are close family member, or married to each other. This law applies when the women is being examined by a physician or a health care provider. For the Orthodox Jewish woman, a female provider is preferable, but the woman will choose the provider she feels is qualified to provide her with the best quality of care and who has the best reputation in his/her field (Abdelhak 2005).Spousal involvement in the delivery of a child is limited. A nurse may feel that the husband is showing no spousal support or compassion to his wife. During the delivery the nurse can encourage him to give his wife support verbally, but the nurse must understand according to the Jewish laws, if a woman is unclean with mucous discharge, bloody show, or amniotic fluid. The husband may exit the room as he is not allowed stay in the room with his wife while she is being examined, unless she is fully covered and will not be exposed to him.To be considered clean again after childbirth or menstruation , the women must go to a ritual bath called the † Mikveh†. The Orthodox Jewish women must consult with their Rabbi for approval of procedures or treatments; amniocentesis or elective cesarean sections. In such cases Orthodox Jewish couples may call their rabbi to ask for guidance on the subject or to get a blessing from him that all will go well. This would not be done in medical emergencies, such as a cesarean section for fetal distress or for inductions for medically indicated reasons (Abdelhak 2005).In the Orthodox Jewish community they believe in â€Å"Be fruitful and multiply†. It is Gods will how many children she will have, in this case the woman will avoid ever having a cesarean section as it can limit the amount of children she can have and she will not be able to fulfill Gods will. After childbirth, the nurse must be aware of the religious practices of naming a child. The woman will not fill her paperwork at the hospital, but rather fill it after the ceremony and return its afterwards.The giving of the name is thought to be a religious event and will lose significance if it is announced before either of these times (Abdelhak 2005). Orthodox Jews observe the Sabbath or Shobbas, which begins at sundown Friday evening and ends on Saturday evening. At this time no electrical appliance may be used or or any traveling by car. If the orthodox Jewish woman is discharged the day of Shobbas; the nurse should know that she will not be able to leave the hospital until Shobbas has ended. To accommodate to her needs the nurse should make sure the woman has a meal before her discharge planning.

Generation Gap: Mentors and Proteges Essay

When baby boomers reach retirement age; they start mentoring their replacements called generation Xers. Some boomers face difficulties in this process. William Slater; a computer engineer; faced problems while he was participating in his company’s formal mentoring program. One of his students tried to take his place in the organization by reporting negatively about him. Generation Xers even face issues in mentoring programs. Joel Bershok’s mentor dissolved relationship within 3 weeks of mentoring as his mentor did not trust him. This is because new replacements charge less and companies are ready to replace old people with new ones as this helps the company in decreasing cost. This happened with Janet Wheelar as she was replaced by two younger workers. There are beneficial effects of mentoring for the organizations. Mentoring increases employee productivity and job satisfaction. The issue is that many mentoring programs end up in failure due to mismatching of mentors and proteges. On the other hands organizations have benefited from such programs and they have continued using such programs. Mentors should take pride in helping new employees in making their careers. Women are the ones who have gained a lot from mentoring programs and they have reached top level management due to these programs. Knowledge should be passed on. A mentor teaches proteges and then a proteges becomes a mentor and teaches new employees. According to OB literature on Knowledge Management; the experience and the knowledge of the Baby Boomers should be captured and stored so new employees can benefit from that information. This means that Baby Boomers should provide education to new employees so training cost of the organization decreases and performance increases. According to OB literature; performance increases when employees know what they have to do on the job. When employees are able to do their tasks correctly; they gain job satisfaction.

Proposed marketing research for a specified company (REPORT) Term Paper

Proposed marketing research for a specified company (REPORT) - Term Paper Example People are working in different shifts round the clock and the companies usually provide pick-up and drop facilities to their employees. However, food is a source of concern because, availability of quality food at odd times in hygienic condition at a convenient place is a problem faced by the people working in these companies. This situation presents an opportunity to a growing business in this area for round the clock food supply through a fleet of pick-up vans at different locations at different times where these people can come and collect food on their way to the working places or homes after work or during their lunch breaks. The idea is to avoid setting up of a permanent shop with all the facilities for a business of few hours in a day, and thereby saving costs. In this manner, more number of customers could be serviced at different places by a ‘food van’ and fleet consists of about 6 vans could cover an entire region. This will result into economies of scale in t he business, and cost-efficient and latest technology could be adopted in the production processes. The food vans can also sell bottled drinking water and outsourced snacks as an additional business. Introduction The niche areas in food business offer immense scope for specialization, growth and development to the small and medium sized businesses. The competition in the niche areas is very limited due to localized demand, personalized service required and small investment outlay in project which is not compatible with the growth strategy of big corporate companies. In the current business proposal, the insignificant level of competition, requirement of limited investment and labor, scope for personalized service, specialist experience in the food supply and favorable policies prevailing in respect of financing to SMEs are the attractive features. The profile of the restaurant industry in general and its growth in the recent years could be inferred from the Appendix – I: Rest aurant Performance Index. Background The small and medium enterprises’ role in the economic development of a country on account of its employment generation is very significant. For an economic growth to be sustainable in the long run, it is very important to evaluate the pros and cons of the business opportunity by making marketing survey to ensure sure footing into the business. In the present proposal, three important criteria are involved, apart from identifying the cluster of organizations which are operating in a particular region so that the delivery point for supply of food could be finalized. Firstly, it is important to fix up an appropriate time which coincides with the increased peoples’ movement in the area due to timing of the shifts, shopping malls, market places and the government offices. The second important criteria is to fix up the length of time, the food van has to be stationed in the location to service the maximum number of clients. The third and the most important aspect is the information directly related to the business, such as the age group of the

Posthumanism cinema Essay Example | Topics and Well Written Essays - 1250 words

Posthumanism cinema - Essay Example Still, these films backup the idea of posthumanism, which forces human beings to think about their future. Thesis statement: The compare and contrast study on the films X-Men and Blade Runner proves that both the films are based on the same theme, but differs in the portrayal of humans and aliens/cyborgs (special references to posthumanism/ transhumanism). Compare study: First of all, both the films support the idea of posthumanism, the idea that human intelligence/ knowledge should bring forth peaceful coexistence in nature. Pramod K. Nayar states that, â€Å"Posthumanism as a philosophical approach involves a rethinking of the very idea of subjectivity because it sees human subjectivity as an assemblance, co-evolving with machines and animals† (8). Besides, both the films are symbolic of the after-effect of human effort to go beyond the limits of post-humanist theory. In the film X-Men, humans and aliens/cyborgs are portrayed as different varieties within the same group of h uman beings. To be specific, alien/cyborg in the film is named as mutant, superior to human species. Similar to the film X-Men, the film Blade Runner portrays another type of cyborg called as replicant. To be specific, this replicant is symbolic of the technological innovation in future. In the first film, mutants are less in number and they possess certain supernatural skills. Most of the mutants are not aware of their supernatural skills that differentiate them from human beings. But in the second film, replicants are produced by an international corporation named as Tyrell Corporation. So one can see that the origin of replicants is not spontaneous, but linked with the development in the field of bioengineering. In the film X-Men, the mutants like Magneto and Professor Charles Xavier are aware of their importance as mutants. For instance, Magneto decides to add more human beings to their group and to gain control over human race. Similar to this, the replicants in the second film are aware of their power, enough to challenge and control human beings. In the first film, mutants named as Professor Charles Xavier differs with Magneto because he tries to create warm relationship with human beings. Joshua David Bellin states that, â€Å"As such, by the time the final battle between the X-Men and Magneto’s forces is waged, its suggestive backdrop-the Statue of Liberty-comes to seem no more than a prop or a set piece to enhance the spectacular qualities of a conventional, and tidily moralizing, scuffle between normal and freak†(199). This difference in opinion and its after-effect is the core aspect of the film. This film portrays the story of mutants, not human beings. So, one can see that the film X-Men deals with mutation and its after-effects on human beings and the mutants. Similar to this, the female replicant in the second film named as Rachael considers itself as a human being, not as a replicant. Besides, one can see that this replicant poss esses some human qualities and emotions. Basically, this film is based on the misunderstanding between replicants and human beings, and its after-effects. The director of the film X-Men makes use of the character Professor Charles Xavier and followers as his mouthpiece to convey his message to the viewers. Similar to this, the director of the second film makes of the character Rachael (say, a replicant) as a tool to prove that human beings are responsible for the problems faced by the living

Data security Essay Example | Topics and Well Written Essays - 1000 words

Data security - Essay Example The given report will highlight some examples of what problems data loss may cause to a company, as well as outline the major reasons of the problem. In addition, in order for us to be able to manage the problem, the most effective ways of preventing data loss and increasing data security of an organization will be presented. The data loss issue may be related to any aspect of organizational performance – from making some sensitive information about company’s clients available to others, up to the rival’s getting some strategic and confident information about a competitor. These were just a few examples of what a data loss means. KPMG reports that 92 million people around the world have been affected by data loss incidents in 2008, and predicts the number to rise up to 190 million in 2009 (KPMG Europe LLP, 2009). The outcomes may be horrible, and range from company’s reputation being spoiled, to both corporate and individual financial losses. Regarding this matter Reto Gallati (2003: 294) outlines that loosing a reputation and a good name is one of the worst losses a company may suffer since a positive reputation is one of the most valued assets of an organization. Besides: However, nowadays an organization cannot function without digital devices. According to Tipton and Krause (2007: 1294), out of the companies that faced a serious data loss, ‘43 percent never reopen, 51 percent reopen but close within 2 years’. So, since we cannot avoid using electronic data storage devices, we must find the ways of coping with the risk of data loss. First of all, let’s take a look at the data loss incidents – they can be related to either software or hardware. Boston Computing Network (2009) reports that 42% of data loss cases in Europe take place due to hardware problems, such as power surge damage, and drive, controller or CPU failure. On the second place stand human errors (31%), such as accidental

Discuss the way in which a particular celebrity has been used to Essay

Discuss the way in which a particular celebrity has been used to promote fashion - Essay Example Fashion advertisement can be done on the television, on radio stations, on social sites, on product labels, on billboards and many other channels. Use of celebrities in advertising is very essential and captures the minds of many people in the society. It creates a perception that a product is the best in the range of related products, which increases demand of a product, its sales, and profits (Mehta 199). There are many theories related to the study of media and all try to explain its impact in advertising, and the perceptions related to its use. The first theory is the uses and gratification theory, which states that people use advertised products for gratification (Karina). The public can use a product so that they can relate to the celebrity used to promote the product. The association with a celebrity gives them a sense of belonging and gratification (Karina). The theory also states that people use a product to help them for diversion to escape from problems, for personal identity, and for surveillance of important tricks for survival. People tend to use products that are associated with successful celebrities so that they can feel safe and away from their problems. It gives them a sense of belonging and fulfilment in life. According to this theory, use of products that are associated with a particular celebrity increases ones self-esteem and self-worth (Karina). The hypodermic needle model is also another theory related to the use of media and suggests that media audience always has trust and loyalty to media such that they do not pose any challenges or have doubts about the information they are given (Karina). According to this theory, the audience takes in any information supported by a celebrity and believes it as the truth. The public has strong belief in celebrities and assume that products the celebrity uses will also work on them